type of work
interactive blog graphics, printed 48-page report, ads

client
Principal Global Investors

the challenge
Working alongside Principal Global Investors and CREATE-Research, The Design Group was tasked with illustrating how investors are rethinking equities and defining market trends.

In the research report, The Design Group highlighted key points from the findings with compelling call-outs and lively charts, making it an approachable, easy-to-read resource. An interactive infographic was developed to convert these concepts into concise data points that could also be shared on Twitter and other social media outlets. A series of banner and interstitial ads supported the campaign and pushed readers to download the report or visit the CREATE website.