type of work
identity, environmental, collateral

client
Christopher Diebel, Managing Partner

the challenge
Originally a 3-day pop-up restaurant in 2012, we took a fresh look at our original concept to create a brand that embodies strength, class, and poise with a modern touch for the permanent, historic downtown location. Affectionately called ‘Bubba’ growing up — Christopher brings lots of family history and personality to this southern brand — making it truly one-of-a-kind.

The signage, menus, and printed materials all encompass southern charm and sophistication through the use of gold, silver, and navy neutrals paired with bold, graphic houndstooth. Come hungry!