featured restaurant

type of work
identity, environmental, collateral

Christopher Diebel, Managing Partner

the challenge
Originally a 3-day pop-up restaurant in 2012, we took a fresh look at our original concept to create a brand that embodies strength, class, and poise with a modern touch for the permanent, historic downtown location. Affectionately called ‘Bubba’ growing up — Christopher brings lots of family history and personality to this southern brand — making it truly one-of-a-kind.

The signage, menus, and printed materials all encompass southern charm and sophistication through the use of gold, silver, and navy neutrals paired with bold, graphic houndstooth. Come hungry!

CREATE Research
CREATE-Research Report