type of work
identity, environmental, collateral,
web design, promotions

client
Orchestrate Hospitality

the challenge
Playing a role in the early development process, The Design Group helped the Zombie Burger + Drink Lab brand come alive. Centered around the logo design, the identity definitely has its own flavor – finding a balance between grit and gleam.

Edgy signage, menus, t-shirts and an interactive website invite patrons to get their zombie on! A quick-service counter for to-go orders and a sit-down restaurant/bar area divide the space allowing the interior graphics to have two embodiments, appealing to cult zombie fans and families alike.