Often centered around a specific event or campaign, promotional materials categorize many design applications such as direct mail, save-the-dates, invitations, posters, fliers, emails, websites, tickets, conference materials, presentations and giveaways. They are an extension of a brand, pushing brand boundaries but maintaining the look enough to feel like ‘family.’ Promotional items are usually used for a limited period of time so they allow an opportunity to freshen things up and have fun without a complete brand overhaul. Maintaining a strong a brand builds accountability with clients while regular promotions build and maintain interest.