type of work
logo, identity system, window cling

client
Iowa Center for Economic Success

the challenge
The Iowa Center for Economic Success teaches Iowans how to start and grow small businesses. Their services lie in three areas: Financial Services, Business Education & Resources, and Leadership Development. Defining a professional identity for the organization validated their messages regarding business development – by practicing what they teach.

The logo developed, communicates many aspects of their mission: transformation, growth, energy, safety, and mentorship in a clean, fresh and professional presentation. Businesses that receive assistance can proudly display the Iowa Center window cling in their storefront or office.