featured identity

type of work
logo, business and menu system, giftcard package, website, pre-opening and permanent signage

Cynthia & Suman Hoque

the challenge
From logo to menu, tagline to signage, The Design Group worked with the owners to create the brand for their first-time restaurant venture, practically overnight (give or take a month).

Local Farms, Global Flavor describes the unique honest-to-goodness/simple-to-complex concept that Chef Suman Hoque brings to his culturally-diverse menu.

The restaurant collateral showcases his farm-to-table ethic by changing the menus with the seasons. Bright blocks of contemporary, globally-inspired color overlay age-old wood cut illustrations of featured local foodstuffs.

Des Moines Rowing Club
Rowing Club