MALO

featured identity

type of work

identity, business cards, menus, coasters, to-go bags, giftcard package, ads, signage, wallpaper

 

client

Orchestrate Hospitality

the challenge

A restaurant whose name, Malo, literally translates to ‘bad’ is not often a desirable association. We set out to capture the essence of ‘bad,’ the naughty side that humans are drawn too. Featuring a bold, “rough-around the edges,” all-black logo the personality of this unique latin fare is reflected in the bright, colorful and gritty backgrounds.

From logo to menu system, wallpaper to signage, the brand boldly announces the attitude of the cuisine — renegade latin that refuses to be defined — it’s so bad, it’s good. 

recognition

Art Directors Association of Iowa – 2015 Design Awards:
Best of Show for Menu System and Supporting Collateral
Best of Category for Environmental Graphics
Best of Category for Identity System