collateral

company literature / brochures

Extending a brand onto various business tools and resources serves to strengthen an identity, making it memorable and ultimately cohesive – clarifying and motivating for the target audience. Collateral materials such as company literature, brochures, folders, catalogs, annual reports, newsletters and sales presentations often work as leave-behinds; a reference material containing a vast amount of information that needs to be concisely organized for easy understanding and recognition with the end-user.